The worst thing companies can do now is to fall into a state of shock. In other words, not to invest, not to continue, not to look for new customers.

Today’s actions will be decisive for the time after coronavirus. After all, experience from previous crises has shown that companies that invest courageously and persistently in difficult times generally gain market share and achieve above-average sales growth well beyond the crisis period.

Bold action is now called for. For some companies, a crisis can also represent a great opportunity. For your company as well. There is always someone in the market who needs exactly your products. If not immediately, then in the medium term or immediately after the crisis.

Many companies rely on self-presentation and branding. However, a nice website or perfectly designed flyers are only half the story. Nowadays, both are part of the “bloody basics”, the self-evident things that every company should have. Those who rely on this alone have forgotten the most important part: marketing and especially digital marketing.

At the beginning of the crisis many companies were highly active, but now this activity is slowly ebbing away. This behaviour is comparable to buying a fancy car that polished to a shine but has an empty fuel tank – while the owner wonders why it will not start.

Campaigns are the fuel of digital marketing. With the right strategy, they make sure that you do not break down with your business, but land in the fast lane.

In combination with a number of other points, here are some tools for a successful marketing concept:

Step 1) Check if your basics are right.

As mentioned above, a website is part of the standard equipment of every company.  We assume at this point that you have one.* But it is not enough that this website is simply there. Make sure that your content is up-to-date and above all SEO-optimised.

A nice website is good. A website that delivers good (digital) performance is better. Key word: visibility. Also known as “Nobody searches on page 2 of Google.”

Step 2) If you do not know yet, find out where your target group is.

Even the best marketing strategy will be successful only if it reaches your (potential) customers. If the question of “Who is my target audience?” has already been clarified, the next step is to find out where you can find these people.

You can be present on Xing, LinkedIn, and Pinterest simultaneously. No question. But what if your target group is on Instagram or Facebook? Find the channels where your presence pays off.

Step 3) Set up and expand your social media accounts.

If you have not yet set up corporate accounts within the social networks or at least not regularly maintained them, you are automatically foregoing an inexpensive and above all extremely effective method of digital marketing.

It has never been easier to present yourself and your brand to the outside world. Especially at the present time, this is even more important than before. See also our blog post on how you can use social media optimally.

Besides the general interaction with your community and networking with other companies (market research!), there are several other ways to achieve more reach.

From Call-to-Actions (that are built into the content) with which you can increase the traffic on your website, through to Social Media ads to target your content and cooperation with influencers, everything is conceivable and above all feasible.

Step 4) Increase your reach through digital campaigns.

Becoming active online is a strategic investment in order to not lose touch with the market. Do not get left behind. Digital is the new “normal”. If you embrace the many possibilities of the digital cosmos, you will ultimately benefit from it.

Would you like more information on this topic? Use the free 15-minute consultation phone call (click here) or contact us by e-mail.  We are looking forward to your request!

*If you are still at the point of building a new website, we will be happy to help you with that too!