Corporate language is a linguistic guideline for texts which is designed to ensure the uniform use of certain words, formulations and linguistic styles.

A well-thought-out language concept offers companies not only the opportunity to stand out from the competition (unique selling proposition/USP), but also the chance to create recognition value. It is therefore important to ensure consistency in this area. However, there are exceptions.

What does it all depend on? We have listed some of the most important points for you

#1 The corporate language must be clear and understandable.

Your customers want to understand what it is all about. It is therefore important that you communicate with them at the right language level. You address business customers differently than private customers.

Those who communicate clearly create transparency and trust. An important point in terms of customer satisfaction.

#2 The linguistic identity should fit your company and your target group

Ideally, the language is individually adapted to your company. For example, while we rely on an informal language for this blog, other business bloggers rely on a more formal language.

Which language you choose for your company also depends on the respective target group: who are they, the people you want to approach? And with what kind of language do you reach them best?

While technically oriented companies often communicate on a purely factual level, the Romantic Hotel in the Swabian Alps could hardly arouse the interest of travel-loving customers with this style.

#3 In marketing, on the other hand, variety is welcome!

If marketing texts contain the same terms over and over again, the reader quickly loses the desire to read on – and your company may lose a potential customer over time. Variations and variety are especially in demand in marketing!

In this way you create curiosity and make the readers (re)engage with you and your company. Consistency is therefore not necessarily the tool of choice in this case.

#4 Language connects. People. Companies. Worldwide.

If your company is internationally positioned, the question of multilingualism is immediately raised. Everything described above applies to foreign languages as well.

It is important that you address your target group correctly. Not to forget the cultural differences. Keyword: interculturalism. You can read more about this soon in our blog.

Our highly qualified language experts from digital veritas ensure that your international marketing is also a complete success. Through the additional use of special tools, we guarantee you excellent results. Everything from one source.

Consistency at every level and in all languages: that is what our agency stands for.

Let us work together to make sure your message gets through. To exactly where it is supposed to arrive.